Pieces of content
Pieces of media coverage
Increase in social engagement
The mission was simple: to drive festive fame for Belvoir Castle's '12 Days of Christmas' installation, which ran between November 2023 and January 2024. With the installation marking the castle’s biggest single investment of the year, it ultimately needed to ensure a return on its investment.
By using the Duchess of Rutland's profile to our advantage, broadening Belvoir's media horizons and leveraging their social media channels, we ensured that news of Belvoir Castle's installation was heard far and wide.
From a BTS tour on BBC radio, to the Duchess of Rutland in all her resplendent glory in the Daily Mail, via a raft of local media coverage and hundreds of pieces of UGC, we made Belvoir Castle one of the destinations for a family Christmas day out.
