As well as being the communications agency for Veramaris, LionbridgePR were instrumental in launching a new product, Veramaris Pets. This is a new, natural marine algal oil rich, in EPA & DHA Omega-3, for use in dry pet food. In July 2020 we carried out the trade media launch for this exciting new development. This included working with the creative advertising agency to produce the “little drop” video marketing campaign which was run alongside the press launch.
The media launch achieved widespread worldwide coverage including articles in the top 5 global pet food titles.