Pieces of launch coverage
Partnerships and Events Sponsored
Launch of the year award
Tired of competing in the endless buffering battle? In need of a solution to speed up your tortoise like broadband?
Time and time again, broadband providers promise the newest solution to rubbish WIFI, only to leave us still shouting at our computer screens. This is where the Fibre-to-the-home (FTTH) provider steps in!
Upp are a brand new broadband provider, bringing high speed fibre to the east of England, directly to your home, not to a cabinet in the street. However, FTTH broadband is a crowded market. Upp needed to ensure that their voice and excellent offering was heard loudly amongst the rest, and tasked Lionbridge with painting their target towns blue and yellow.
To demonstrate that Upp wasn’t just turning up in the towns like a hurricane, digging up roads and causing disruption, the Lionbridge team set to work on finding community engagement opportunities and meaningful sponsorship that supported the people, events and charities in each town.
Throughout the course of 2021, we:
This all created great engagement with the local community and opportunities to educate and communicate the benefits of Upp to our target audience.
Drew Ritchie, CEO: “We tasked LionbridgePR with painting our target towns Blue and Yellow to demonstrate our commitment to the area. They more than delivered. The creative solutions such as branded gazebo's, sale board campaigns and multiple community partnerships gave us fantastic visible presence in the towns – everyone knows our name.”