We emphatically delivered on our goal of placing George in national high-profile press, covering consumer, trade and business spaces. Starting with an exclusive interview with the Evening Standard, which established George’s vision for Planet Organic, we subsequently secured a live broadcast interview on Ian King’s business show on Sky News, ‘The Big Interview’ with The Grocer, and a double page spread with Natural Products News. As a direct result of this coverage, Planet saw increased interest from prospective investors.
Additionally, we secured a huge piece of national television exposure for Planet on Channel 4’s new show, Make Me Prime Minister, with a large section of the show’s second episode shot at Planet Organic’s Muswell Hill store.
Our work on Planet’s LinkedIn page has seen engagement increase exponentially, with followers having almost doubled to 12,000. Our ‘Brand Founder’ interview series, where we speak to exciting new brands who have recently arrived or are coming soon to Planet Organic, has proved particularly popular. By amplifying voices within Planet Organic and improving the client’s engagement and following on LinkedIn, we ensured a properly joined-up approach to communicating the business’ goals and helped to further establish its claim of being a champion of up-and-coming brands.
Despite the absence of a traditional brief on the product front, we have also tapped into our network of media contacts to generate over 30 pieces of print and digital media coverage.
Most recently, we have taken on the project management for Planet’s crowdfunding campaign with Seedrs, working on everything from narrative development and video production to email marketing, social asset development and media relations. At the time of writing, the campaign has surpassed all expectations in terms of investment pledges.