Freckleface turned to LionbridgePR to expand national and local coverage, aiming to reach new audiences, increase brand visibility, and enhance brand recognition. We were tasked with organising the launch event of their Laura Ashley collaboration as well as devising local press initiatives to drive traffic to its retail locations.
Lionbridge PR have successfully secured a mix of national and local media coverage for Freckleface, including high-profile placements such as The Times and an extensive feature in Living Magazine. Freckleface has gained widespread visibility in Christmas gift guides and participated in giveaway competitions to enhance brand recognition.
LBPR also organised the Freckleface x Laura Ashley collaboration event, which attracted both influencers and prominent media outlets.
“Working with Lionbridge was a real highlight for Freckleface. Their support, from exclusive launch events to standout coverage in our hero titles including The Times, OK! and Good Homes, delivered everything we had hoped for: raising our brand profile and connecting us with the right audiences.”
Rachel Newsom, Marketing Manager, Freckleface Home Fragrance
