Freckleface turned to LionbridgePR to elevate its national and regional presence, seeking to broaden awareness of the brand beyond its existing loyal customer base.
The brief was clear: amplify media visibility, strengthen brand positioning, and connect with new audiences through creative, newsworthy storytelling. Our team was tasked with securing widespread press coverage across consumer, lifestyle, and trade publications, while also designing tailored, location-specific campaigns to drive footfall to stores.
In addition, LionbridgePR was responsible for orchestrating standout launch events and activations that embodied Freckleface’s ethos, ensuring consistent messaging and maximum impact across all touchpoints.
We delivered a comprehensive media relations and event strategy that led to coverage in top-tier newspapers, consumer magazines and regional press, including The Times, Woman, House Beautiful and Good Homes. We also supported audience engagement through carefully placed giveaway competitions and influencer outreach.
We organised the launch of Freckleface x Laura Ashley, attracting top-tier media and influencer attendance. More recently, we delivered press support and event coordination for the Freckleface x Historic Royal Palaces collaboration, securing standout coverage in OK! Magazine and The Mirror.
From high-end editorial to local footfall-driving campaigns, our work positioned Freckleface as a distinctive and desirable British lifestyle brand.
“Working with Lionbridge was a real highlight for Freckleface. Their support, from exclusive launch events to standout coverage in our hero titles including The Times, OK! and Good Homes, delivered everything we had hoped for: raising our brand profile and connecting us with the right audiences.”
Rachel Newsom, Marketing Manager, Freckleface Home Fragrance
